Hello.
There’s a quote from a Sherlock Holmes story describing his process that I think best reflects my creative approach: “The scientific use of imagination.”
With 12 years experience, I bring a creative approach honed in combining creative insights with a smart, strategic plan that prioritizes results. Creative to me is a unique, new solution that combines design and copy purposefully to address a brand’s marketing problem.
GTO Creativity.
There’s a lot of similarities between my approach to my career (advertising) and my side hustle (poker). Both require insights and empathy to understand the target. They require confidence and risk taking to take action when winning isn’t guaranteed. And both require a detailed appreciation for results to be successful in the future. Whether it’s an increase in sales or chip stack, I bring the experience and drive it takes to go all in.
Resume
WORK
TEAM LEWIS
Creative Director
October 2020 – present
In charge of our US creative operations, with special focus on our consumer brands including Astroglide. Other clients include VMware, BioCatch, Neato Robotics, Ripple, Fluidra, LastPass and Team Lewis Foundation work. Overseeing a 7+ team including art directors, designers, videographers and a copywriter.
VMLY&R (formerly VML)
Associate Creative Director, formerly Senior Art Director
February 2015 – October 2020
Newell Brands (Yankee Candle, Krazy Glue, Rubbermaid, Baby Jogger, Oster, Calphalon, Sunbeam, Sharpie and Crock-Pot), Ford, Xtandi, Listerine, Contrave, Botox for Chronic Migraine, Tylenol, Dell Technologies
Lambesis Advertising
Freelance Art Director
September 2014 – January 2015
Dasani Sparkling Water, Gold Peak Iced Tea, Honest Tea, Fuze, Primal Cycling Jerseys and Physician's Formula
R&R Partners
Art Director
September 2013 – August 2014
LVCVA (Visit Las Vegas), Boeing
VML
Art Director
February 2010 – September 2013
Campbell's Go, V8, LG, Jagermeister, Hershey's, Xerox, Office Depot, Green Mountain Coffee and Accenture
EDUCATION
Miami Ad School
Art Direction, post graduate education
January 2008 – December 2009
University of Missouri - Columbia
Bachelor of Journalism - Advertising
August 2003 - May 2007