Botox for Chronic Migraine Social Campaign

PROBLEM
For people who suffer from Chronic Migraine most days are incomplete. That’s because at any moment something could trigger a migraine and leave errands half done and family fun days cut short. Our task was to illustrate how Chronic Migraine robs people of the ability to feel like anything can be completed and how Botox for Chronic Migraine could help.

IDEA
Rather than rely on the trope of people holding their heads in pain, we used a combination of digital sketches and paint to emphasize the feeling of incompleteness that Chronic Migraine sufferers deal with everyday. The flow of color and paint represent how Botox can give them more in each day and every activity.
*Botox for CM is a black box drug. The ISI as been removed from the below examples.

RESULTS
All three social videos performed above paid media benchmarks.