Dell.com

PROBLEM
While everyone knows about Dell computers, nearly none of our target audience knows you can buy from Dell.com, including an amazing selection of products, free shipping and price match guarantee.

IDEA
Working with well-known comedian Nick Thune, we created a 360 campaign that leaned into the fact that no one knows our site exists or what’s even on it. 

CHANNELS
TV, preroll, social, banners, print, OOH

RESULTS
Dell.com witnessed its highest traffic in 5 years, with visits up 94% year over year. Revenue from Dell.com was its highest in three years.